Our Strategy and the Private Label Opportunity

Our Four-Point Enterprise Strategy

To support our Purpose, Vision and Mission, we have developed a four-point, customer-centric enterprise strategy.

Purpose

We make high quality food and beverages affordable to all.

Vision

Our Vision is to be the undisputed solutions leader for custom brands.

Mission

Our Mission is to create value as our customers’ preferred manufacturing and distribution partner, providing thought leadership, superior innovation and a relentless focus on execution.

Strategy Graphic

Why is Private Label Important?

Private Label Provides Consumers

Superior Value

Superior Value

Quality

Quality

Choice

Choice

Access to Clean Label

Access to Clean Label, Organic and Local

Private Label Helps Retailers

Unique Promise

Unique “Promise”

Differentiation

Differentiation

Higher Margin

Higher Margin

Drive Loyalty

Drive Loyalty

Private Label Share Continues to Grow

Private Label Chart